Wait! Here’s a Marketing Challenge for You…

23 Nov Wait! Here’s a Marketing Challenge for You…

How do you profitability serve both sides of the buyer/seller coin at the same time?

Simple: Google Play

Strategy:

  1. Provide highly desirable music content in an easy-free format to gain a large user audience.
  2. Sell said audience access to advertisers looking for said audience.
  3. Gently but persistently annoy audience with said ads.
  4. Gently but persistently encourage users toward a paid subscription model to avoid said ad annoyances.

And Voila! – Two revenue streams:

  1. Those willing to pay for leads.
  2. Those willing to pay to avoid being a lead.

Nice Play Google