12 Nov Colesguitarlessons.com took a few lessons with JoeCo Business Coaching and changed his dream into a real business.
I was attracted to work with Cole because, as a lifelong musician myself and someone who believes in the power of music I want to help get more kids playing an instrument rather than video games.
Cole had a few challenges with his startup guitar lessons business. He is a great musician but totally new to the teaching profession. He also had no selling experience, which is critical when you are self employed. Plus, he has never owned a business which now is his dream.
The great thing Cole has going for him is his strong passion to teach kids music and desire to have his own business. He also has a great deal of energy so, we directed that energy at a mountain of work that he had to accomplish and divided it up into a step by step basis. This really helped him keep on track with his business launch.
We set goals, created a plan to get there and executed the plan. Together we built a simple infrastructure he needed to run his business effectively. We also worked on his sales approach to parents and teaching approach/curriculum with his students. We created a simple and low cost marketing plan that generated trial lessons which Cole has been very successful converting into regular students. Cole has nearly quadrupled his student base in a few short months and as Cole says his business growth”shows no sign of stopping.” Way to go Cole! I am proud of we have been able to accomplish by working together.